Case Study · 2023 — present
National Driving School UK
Web, SEO, marketing oversight and a franchise system designed to scale across regions.
Role
Lead — web, SEO, marketing, franchise system
Duration
Ongoing
Engagement
Web · SEO · Marketing · Franchise
Live site
nationaldrivingschool.co.uk
Overview
The challenge.
A regional driving school looking to operate as a national brand, with a website and marketing setup that couldn't support that ambition or onboard new franchise locations cleanly.
Approach
How it was built.
01
Web rebuild
Shipped a national-grade site with location-aware structure, ready to host new franchises without rework.
02
SEO
Local + national SEO strategy targeting the queries that drive bookings, not vanity terms.
03
Marketing system
Paid + organic playbook, with reporting wired in so franchise partners see results in plain numbers.
04
Franchise ops
Onboarding, brand standards and a system that lets new locations go live without breaking the brand.
Deliverables
What was shipped.
Website (design + build)
Local + national SEO
Marketing oversight
Franchise onboarding system
Results
The outcome.
↑
Organic visibility
↑
Qualified leads
✓
Repeatable franchise rollout
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